Editorial

Turning the Page

By

You’ll notice some big changes in this issue of ALLIANCELIFE.

First, it is no longer called alife. That’s right. We’re ditching our nickname. It served us well for a season—inviting our readers into the Web era of “e-this” and “i-that” with a catchy new digital-age title. It also made for a clever (though arguably rude) “Get-a-life” promotional campaign. But there comes a time to shed old nicknames and call yourself who you really are. We are The Alliance. And this magazine celebrates what we share in devotion and service to the One in whom we find true and everlasting life. So, once again, the magazine proudly bears the name ALLIANCELIFE.

Peter Burgo Second, the magazine will be released every two months instead of every six weeks. At the beginning of March you will receive the “March/April” issue. Each subsequent issue will arrive on or about the first day of the two-month cycle.

“But wait,” you protest. “Does this mean I’ll be getting less magazine for my money?” Let me offer a twofold response: (1) No—because we are increasing the page count from 32 to 40, so it’s basically a wash; and (2) If you’re actually paying for this magazine, you’re being bamboozled. It is—and will remain—free to the U.S. Alliance family. And if that’s not enough, we’ll even throw in a few special issues along the way. What a deal!

Third, you’ll notice a distinct change in the look and flow of the magazine. In addition to a fresh, newly branded design and rich photographic features, you’ll see an intentional progression that better reflects our identity as a Christ-centered, Acts 1:8 family. As a declaration that everything we do begins with the redemptive, all-sufficient work of Jesus, each issue will start with “deeper-life” devotional content. From there it will feature the transformative ministries in which God has invited and empowered us to join Him—as reported by Alliance frontline workers. Each issue will conclude with an extended “family” section as a reminder that He has called us to serve and celebrate side-by-side in this sacred work.

In this issue, people whose lives have been changed through encounters with Alliance workers tell stories of their salvation and formational journey as Jesus followers. All are now in vibrant ministries, whether as lay leaders, church planters or pastors. They serve joyfully out of the overwhelming overflow of His love, mercy, and grace. And that, my dear friends, is at the heart of who we are and what we share. Alliance family: this is our life.

Burgo Signature

Peter Burgo, Editor-in-Chief

16 responses to Turning the Page

  1. KUDOS TO YOU, Peter Burgo! I am absolutely delighted that you took this stand. Knicknames just don’t do it for me. I agree with Carol Duda in her comment – “Speaking of nicknames, when and why did The Christian and Missionary Alliance become The Alliance?” I hope something can be done about this too. We are already calling missionaries “international workers.” What? The Christian and International Workers’ Alliance? Keep up the good work. Orlando, Florida

  2. Hello Peter,
    WONDERFUL news!!! we are alliance and should be id by that. I may subscribe to the magazine again. Have not due to the ‘nickname’ thing.
    Thank you!

  3. Hi, I am a pastor of the CAMACOP (Christian and Missionary Alliance Churches of the Philippines). I remember having some stash of Alliance Life in the house during the 90s given by US missionaries to my dad, also a pastor.

    I am greatly encouraged by your articles and stuff. God bless you.

  4. I love the new look and feel of the magazine! Beautiful designs and layout. A beautiful storybook, inspiration book and work of art.

  5. Thank you, everyone, for your helpful suggestions and encouraging responses. The design and editorial teams have labored together to give the magazine a fresh look and feel while preserving what the Alliance family holds dear. I will always maintain that the primary strength of this magazine–now in its 133rd year of publication–rests in its insistence that Alliance front-line workers remain its primary authors. We are indebted to them, and to you, our loyal readers. I echo Dale’s suggestion to share your copy with someone who would enjoy hearing about God’s work through The Alliance and learning about ways to join Him in this work.

  6. As others have said, I’m glad for this return, but with Carol and Gladys, I wish it had gone back just a bit further. Hey, I’d even like to see the return of the WMPF ladies! The older names had more character and were less generic.

  7. I agree with Carol Duda. I’ve also heard this same concern voiced by many. We are The Christian & Missionary Alliance. You can have an alliance of many things – just the name “alliance” means nothing and often has negative connotations for people. Bring back the heritage and meaning wrapped in the name “Christian and Missionary Alliance”. I don’t believe it’s any coincidence that the drop in GCF giving and the loss of many local church missions programs is in some part due to the loss of the distinct message and calling that was carried in the distinct name.

  8. HI TO THE NEW FAMILY IN HAYS MONTANA.OUR ALLIANCE CHURCH FROM KALISPELL MT. CLEANED AND CLEANED LAST YEAR, IN THE HOPES OF A NEW PASTOR AND FAMILY ARRIVING TO THE AREA. WE NOT ONLY CLEANED WE PRAYED AND VISITED A FEW SITES IN THE AREA FOR THE BEAUTY. WE KNEW THERE WAS HOPE AND WE ARE VERY HAPPY THAT AREA WILL PROSPER IN THE WAY OF OUR LORD JESUS CHRIST. GOD BLESS YOU AND YOUR FAMILY. JAN HIRSCHFELDER KALISPELL FAITH ALLIANCE IN KALISPELL

  9. Call us who we are! We are all in a relationship, with an association and a connection to Jesus and His movement! It’s mutual, thus, we are THE ALLIANCE! Love it!

  10. Peter,

    Just wanted to congratulate the whole team on the re-design. Truly great work from ALL involved. Having been in the printing business I know the effort it takes. Blessings to you all and again, bravo!

  11. Speaking of nicknames, when and why did The Christian and Missionary Alliance become The Alliance? To some of my friends and relatives it sounds Unitarian. There seems to be a trend among organizations to use more politically correct names or initials. I much preferred The C&MA to The Alliance, though.
    Carol Duda
    Grove City, PA

  12. I have been ALLIANCE for 45 years(I am 50 next month). I try to live the life of our movement. My mother always kept old copies of the good ones to use to share with the JW’s that would come to our door. She would talk them into committing to read the “witness” portion and share what Christ meant to her.

    Each copy is not only an update on the movement but a chance to share what is is all about.

    Accept the challenge to share each copy once you have been encouraged yourself!

Leave a Reply

Your email address will not be published. Required fields are marked *

Past Alliance Life Issues

Share

Get Involved...

Pray.

We cannot “Live the Call Together” unless prayer is central to all we do.
Pray with us »

Serve.

Is God calling you to service? We’re here to help you connect your passion with God’s purpose.
Serve with The Alliance »

Give.

Help build Christ’s Church by supporting the ministry and workers of The Alliance.
Give today »