Tozer Devotional

Wed, July 21, 2021

Media Manipulation

. . . advertising, at least in the United States, is the most powerful educational agent extant. Those who write the advertising copy probably do more to determine the way the average person thinks than the school and church combined.

The reasons for this are two. One is that men may flee from the admonitions of parents and the good counsel of the church, but where can anyone hide from the advertiser? He is as near to being ubiquitous as anything on earth except gravity.

The second reason the advertiser exercises such incredibly powerful influence is that he has learned to perfection the art of communication. He may be lying, and often is, but he does get his ideas across; and that is more than can be said for the school and the church.

The big problem with Christians is that they come to Christ with their minds already made up on one point, viz., to stay sane they must remain adjusted to society. This notion has been drilled into them from their playpen, and it never occurs to them to question it. There is a norm out there somewhere to which they must conform, and that norm is above criticism. Their success and happiness depend upon how well they adjust to it. And Christianity, though it may add something to it, must never disagree with the main idea.


''But our citizenship is in heaven. And we eagerly await a Savior from there, the Lord Jesus Christ . . .'' Philippians 3:20


We all suffer from artful media invasion so much so that we are hardly aware of its influence. We live in this world but our citizenship is in heaven. It is to the kingdom of God that we are to adjust.


I am constantly bombarded by this world's influence, Lord. May I take time daily to wait before You and so bring into focus kingdom adjustment.

“What I believe about God is the most important thing about me.”

A. W. Tozer, a modern day prophet, was a key figure in The Christian and Missionary Alliance. His legacy reaches through time and has impacted countless millions. A prolific author and pastor, Tozer was known for his emphasis on the deeper life movement. His message, informed as it was by A.B. Simpson the founder of The Alliance, brought the missionary call to a massive audience. A series of his sermons are available as audio files.

bookHis books have been published around the world and in many languages. This devotional was compiled from the The Set of the Sail Chapter 46 - Adjusted: But to What?


Get Involved...


We cannot “Live the Call Together” unless prayer is central to all we do.
Pray with us »


Is God calling you to service? We’re here to help you connect your passion with God’s purpose.
Serve with The Alliance »


Help build Christ’s Church by supporting the ministry and workers of The Alliance.
Give today »