by Nathan Conklin, an Envision resident serving in Taipei
As I was walking down the bustling streets of Ximending in Taipei, Taiwan, toward my apartment, I noticed a promotional tourism sticker on the window of one of the many shops lining the street. The sticker read, “Taiwan: The Heart of Asia.”
As a recent business school graduate, I was curious why the Taiwan Tourism Bureau would choose this particular saying as its catchphrase. I wondered what made Taiwan “The Heart of Asia.”
The press release that accompanied the new marketing campaign commented, “Taiwan is a fusion of tradition with new trends. Its special characteristics and diversity present what is precisely a microcosm of Asia.” This campaign also included a catchy song called “Time for Taiwan.” The lyrics say:
Taiwan. Formosa. The Heart of Asia.
The time for you is now!
Life and love can’t wait.
Taiwan opens its heart to you.
The time for Taiwan is now!
I smiled as I listened to this tune. Unknowingly, the Taiwan Tourism Bureau echoed the very heart of the Alliance workers in Taiwan. God is moving in Taiwan, and He is pursuing many Taiwanese lives for His glory.
To keep reading, go to the Alliance Life online exclusive “The Heart of Asia.”